Lava International is a manufacturer of electronics devices and out of every ten people, at least one person uses Lava. In this article we will discuss details of the company and its profile, you will learn who the owner is, what country it belongs to and what country the lava mobile is produced from.
Yes, Lava is an Indian company. Its founders are Hari Om Rai, Vishal Sehgal, Sunil Bhalla and Shailendra Nath Rai. In 2009 it was founded as a telecommunication venture and had its headquarter in Noida Uttar Pradesh, India. Today it has its operations in many countries around the world. Lava has six offices and three manufacturing plants throughout India. Lava fully operates as an Indian company. It belongs to India.
Lava’s products include mobile phones, which we will discuss later, laptops, tablets, software, peripherals, smartphones and data cards. Its 900 distributors across India are closely managed by Lava through a single layer distribution channel – there is only one intermediary between Lava and its customers. You can find Lava in countries like Nepal, Indonesia, Thailand, Sri Lanka, Bangladesh and the Middle East.
In China, Lava has a research and development facility for designing and developing Lava products. This facility has produced Lava mobile phones such as the Lava Z25 Iris Pro 30 and an application for Android called Fusion – a collaboration app for 3D designs.
According to a report by Frost and Sullivan, Lava held a market share of 13.4% for the year 2020-2021 in the phone segment in India. In July of 2017, Lava was awarded by the government of Uttar Pradesh for hiring the most number of employees, specifically apprentices in the state of Uttar. Lava hired 710 apprentices in 2016 from Uttar Pradesh alone. The company also ventured into the transportation sector with the operations of freight and bullet trains in India.
Company Profile and Details
Hari Om Rai, one of the co-owners, chairman and managing director of Lava, starred the company with a vision to empower people. Since 2009, it has shown enormous growth with a yearly turnover of over USD 1.2 billion. He is also a co-chairman of the Government of India’s Fast Track Force, which aims to revive and act as a stimulant for the mobile phones production environment in India. In 2018, at the 9th Asia Pacific Entrepreneurship Awards in India, he won the award for “Entrepreneur of the Year”.
Lava has become a leading mobile handset company and has expanded to over 40 countries around the world including Israel, Sweden, Switzerland, Nigeria, Ghana, Nepal, Romania and much more. It has been the spearhead of the building of strong ecosystems for the designing and manufacturing of mobile phones in India. With the use of industrial, mechanical, hardware and software design, Lava has shown leadership in the participation of the Indian government’s “Make In India” initiative. It is the first company to set up a design team in India and also the first and only mobile phone company that completely designs and produces within India only. It ranked as the most trustworthy brand in 2018 at the CMR Retail Sentiment Index. Lava products are available throughout India using a network of 1.65 lakh retailers whose distributors are over 1000 in number, directly serving them. With approximately 800 professional management services, Lava has one of the greatest after-sale services in India. These professionals are focused on the quality and speed of the service. It has over 30000 plus people under its company.
The company has a strong culture that works with exceptional like-minded people and with a strong infrastructure of systems in place, Lava’s vision for a great company culture has been achieved. Lava believes that this is what separates great companies from their rivals who may only play for a short time in the market because of poor company culture practices. Its motto – “To empower people to do more and be more” also includes consumers, stakeholders, partners, shareholders, employees and the society at large.
Lava believes that the difference between a successful company and one that fails is purely due to internal circumstances. Its core values are based on integrity, adaptability and passion for excellence.
The Lava mobile handsets are fully produced in India since all of its design and manufacturing takes place in India. Below is a list of two popular lava mobile phones and a review of them.
Lava Agni 5G
This is currently Lava’s most expensive phone being sold in India. It is a premium smartphone and also a “Made in India” device. This phone is available for Rs20000 but if you buy it after the sale it will be available for Rs17999. It has a nice build quality, it has a glass front with a punch hole for the front camera and at the back, you get a hazy glass-like texture that gives you a matte finish that resists fingerprints with a gradient of blue colour. It has a nice four-camera array at the back. The display is a 6.7 inch IPS 90Hz and has 2460 by 1080 pixel resolution with gorilla glass 3 protecting the front screen. It comes with a 30-watt charger and USB cable and a back case for the phone when you unbox it. The processor is a Mediatek dimensity 810 with 8GB ram and 128 GB storage. You also get a micro SD card slot with a storage of 256 GB. the four cameras at the back have a 64-megapixel main camera, a 5-megapixel ultra-wide camera, a 2-megapixel depth camera and a 2-megapixel macro camera. The camera user interface is a bit slow and laggy and when you click the pictures there is a limited amount of functionality. It has a 5000mAh battery that gets to a full charge in about 90 minutes, so in a full charge it can last up to two days. At a minimum, you can get up to 6 to 7 hours on heavy use. The graphics level is good so you get a good level of performance when you are playing games. You get a 90Hz refresh rate on its display so the phane is great for gaming.
The Lava Z series smartphones are customizable and upgradeable. The Lava Z6 is a popular phone made by the company. It has a plastic back with a colour gradient whenever you move the very cool device. It has a fingerprint scanner at the back that is very fast. It has a 6.5inch IPS LCD with gorilla glass 3 on the front. The colours are fairly vibrant and the display is decently bright enough for outdoor use. The phone is quite comfortable to hold as it is 9 millimetres thick and weighs about 190 grams. It has a headphone jack and USB-c port at the bottom and it comes with a dual sim. The Lava Z6 is powered by the Mediatek Helio G35 chipset through a 12-nanometer processor with features like the hyper engine gaming technology with a 6GB Ram and 64GB of storage. The phone has face unlock features that work well as part of the few additions to the phone. It has a 13-megapixel camera, a 5-megapixel wide-angle camera and a 2-megapixel depth sensor camera and on the front, it has a 16-megapixel camera. It has a 5000mAh battery so the battery performance is great.